Saturday, October 14, 2006
I have been thinking a lot about Baudrillard's suggestion that significance requires reflection, and the idea reflection is not something that we are capable in a world that strives for perfection. It's true! History is completely lost and forgotten through the pursuit of perfection. It's almost as though we want to forget the history of some things--we want to feel as though we've come such a long way from before (especially technology wise) and we smirk at the attempts of the past. Music is a perfect example. Few would be caught dead on their morning jog with a tape player hooked to their shorts or sliding an 8-Track into their car stereo. And hence, music's history is lost. Please don't allow yourself to feel any loss, though--no one else does! We need to forget about the old and bring in the new! Adorno and Horkheimer, although very un-postmodernist, do touch on this idea. It really ties into the idea of popular culture, mass culture, and constant consumerism. We are constantly presented with endless simulacra and furthermore, the commodifcation of that endless simulacra. Planned obsolescence is the driving force of capitalist socitey today. How many new versions of the i-pod have come out in the last three years? They are really trying hard to perfect this whole music thing. And there is not a single doubt in my mind that countless people have "invested" in purchasing not only one or two but all of these "new-and-improved" versions. Our pursuit or perfection is not only making history disappear, it's costing a lot of dough (not to mention turning a huge profit for some lucky investors). Maybe if we sat back for a second and reflected, we might find a thread of significance in this hyperreality. (And save some money while we're at it).
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2 comments:
I agree. Although I always fall victim to the new marketing campaigns set out by large corporations to "update" the possessions I have, I to think we need to reflect on what we already have. Ideas, products and plain old "stuff" just keep coming and going so quickly in our capitalist world. We keep purchasing mindlessly without second thoughts of what we are buying. I wonder why we all have this bug in us that we need to continually buy to replace? Why do we always want to move away from history to prove that we have improved human intelligence? So many people have just become too proud of the things they own, myself included, to even reflect and give anything significance.
I like your connection between Adorno and Horkheimer and Baudrillard. It makes sense that in our pursuit for perfection we become apathetic to history, or even the present. If someone stops along the ever moving and accelerating hypperreality that we are immersed in, they would hardly survive. Your example of ipod techonology is a good one. Technology waits for no one and the longer we feel content in a moment in history (with our silly ipod mini’s), the harder it is for us to function as time moves forward (nano's are where it's at, now). Thusly, I think we can look at the lack of significance as a coping mechanism--maintaing a cool head in a hyperreality requires the consumption of an "updated" happiness. The best we can hope for in a hyperreality such as this is to keep up or get left behind.
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